STORY

OUR MISSION

At Strider, we love riding bikes,
and we love inspiring kids to ride

Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.

Our
Philosophy

Strider builds quality products focused on proper fit and function for the rider.

Strider believes in the importance of a strong brand identity.

Strider supports distribution channels committed to educating customers.

Strider serves customers with an empathetic, just, and generous heart.

Our Values

  • Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.
  • Strider values passionate people who believe their efforts will change the world for the better.

OUR VISION

Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding.

Our Story

Strider was established in 2007 in South Dakota USA, and the world has changed a lot since then. 

READ MORE